I am a firm believer in continuing professional development, and recommend that business owners glean as much information as possible on a regular basis. Knowledge gives you control, confidence and a competitive edge, and in the Amazon frame below, you'll find my wishlist of reading matter. Click on a title for more information and you'll be whizzed off to Amazon.co.uk but can easily return using your browser's back button, or the link "Return to Media Planning page" on the Amazon site.
Alternatively, put in your own choice in the Search box. Happy browsing!