Email marketing
is extremely cost-effective and a great way to stay in touch
with your
customers and prospects on a regular basis. You can let them know
about new products or services, educate them about industry issues or
include
as part of a promotional campaign to buy/sign-up/enquire, etc.
What's
more, email newsletters are easy to track, so you can identify issues
of
particular interest to groups of your customers, and feed back this
information to
improve your promotional efforts.
BEWARE: In these days
of Data Protection, you can't send emails to just anyone.
All
recipients must 'opt-in' or subscribe to your list in order for you to
email them.
Also, don't send your bulk emails from Outlook - any more
than 50 recipients to one
email may cause Outlook to identify you as a
'spammer' and 'blacklist' you! |
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